When you think Spears, you think of that red latex jumpsuit. The track’s space-age music video is downright iconic. On that famed record, the queen of the 2000s churned out some of her biggest hits, such as “Stronger” and “Lucky.” But it’s her lead single, with the same title as the album, that’s lodged most firmly in our memory and not just for its earworm-y chorus. Knowledge is power.Here’s an anniversary you may have missed: It has now been 20 years since the pop princess Britney Spears released her second studio album, Oops!…I Did It Again. If you're reading this line, you know this change is coming. Ignoring it, avoiding it, or otherwise pretending it won't affect you, however, is not the recommended path to good ranking. Making your site mobile compliant might be a simple task, depending on your website. Now, before you lose it and call the National Guard a la the Y2K crisis, it might not be as bad as you think. If you owned a retail shop, you wouldn't set a display in your front window just before Christmas, and not look at it again until next Thanksgiving. Websites are often thought of as "set it and forget it" assets. It's the only way to get people to re-invest in their websites. Google isn't going to tell you how much the new change will affect ranking, but my bet is that it will be significant. The only way around the penalty is to be mobile friendly. How much it will fall is anyone's guess, but is that something you want to mess with when you're currently ranking well?Īnd if you're not well-ranked, you're still going to fall. Remember the Panda update? If you're currently ranking well, and you're not mobile friendly, expect your ranking to fall. What if less than 30% of your traffic comes from mobile devices? Do you need to get your site mobile friendly by April 21st? Would you really lose anything if you don't? Making your site mobile-friendly is necessary, for many businesses right now, and it’s a good long-term investment even if most of your traffic is not yet mobile. Most of your Internet activity is probably being driven by smart phone and tablet users looking at your website for directions, your phone number, even your menu. For some businesses, it’s more than half of all search traffic, and growing day by day. Mobile searches currently make up about 30% of total Internet traffic, regardless of the industry. They've been warning people forever about it, and there's still time to get your website ready.įor most of businesses, mobile compliance is not optional. On April 21st, Google will add mobile-friendly compliance into it's ranking algorithm. If you don't play by Google's rules, you won't win the game. Google even tells people what they're going to do, long before they do it. The facts are that Google makes constant changes and most websites never see them coming. Website owners complained for months about how Google penalized them. Sites that used to rank on were, in some cases, no longer visible on a search. The updated caused total Panda-monium (pun intended) as website rankings dropped like lead balloons.
Google's Panda update, released in February, 2011, caused a lot of people to notice. That is, until Google makes a dramatic change. Most of the time, website owners don't think too much about Google, except to note whether they're on or not.
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